Irina Briller
Marketing Director
- Role
- Marketing Director, Grohe, Grohe Spa, Dxv, North America at LIXIL
- Location
- Livingston, NJ, US
- LinkedIn followers
- 500 followers
About Irina Briller
Passionate, results-driven marketing professional with a proven track record of developing effective marketing strategies and innovative products that fill consumer needs and drive category growth. Experienced in executing successful multi-channel go-to-market plans and leveraging insights and analytics to drive actionable activation plans and innovation. Accomplished in collaborating with cross functional teams and building strong relationships with strategic business partners. Expertise: Consumer Marketing | Creative Development | Product Marketing | Strategic Business Planning | Product Development | Brand Management | Budget Management | Data Analytics | Consumer Insights | P&L Ownership | Agency Management | Media Planning | Social Media Marketing | Digital Marketing | Cross-Functional Team Leadership
Experience
Marketing Director, Grohe, Grohe Spa, Dxv, North America
Oct 2023 — Present · Piscataway, NJ, US
Education
Solomon Schechter Day School
High School Diploma
1991 — 1999
Rutgers University
BA, Political Science & Philosophy
1999 — 2003
Rutgers Business School
MBA, Marketing, Management & Global Business
2007 — 2009
Skills
- Segmentation
- Strategic Partnerships
- Management
- Budgets
- Business Planning
- Strategic Planning
- Pricing Strategy
- Marketing
- Budgeting
- Consumer Marketing
- Product Management
- Consumer Packaged Goods Marketing
- Encore
- Tm1
- Competitive Marketing Strategies
- Program Management
- Business Development
- Negotiation
- Market Analysis
- Microsoft Office
- Sales
- Quickbooks
- Product Marketing
- Marketing Communications
- Consumer Products
- Iri
- Forecasting
- Customer Insight
- Microsoft Excel
- Powerpoint
- Market Research
- Business Strategy
- Social Media
- Strategy
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Competitive Analysis
- Product Development
- Analysis
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