Irina Arutyunova
Localisation Operations Lead (Eu Marketing) @Amazon
Signup · Get unlimited contacts
WORK HISTORY
Localisation Operations Lead (Eu Marketing) @Amazon
London, GB
Built and scaled a multi-market localisation and creative operations infrastructure across 30+ regions, delivering assets and enabling 30+ omni-channel campaigns annually.• Designed and implemented scalable global-to-local workflows covering briefing, localisation, approvals, production, QA, and launch across TV, Digital, Social,(D)OOH, Web, Print, Radio, and Cinema adopted across EU/Global teams.• Established and managed international agency/vendor ecosystem worth £7MM (transcreation, post-production, voice over, QC), including onboarding, KPI frameworks, and performance reviews.• Built and scaled AI-assisted localisation and transcreation initiatives, driving efficiencies in speed (20%), quality, and cost (30%) across the organisation.• Reduced asset production turnaround time by 25%.• Partnered closely with International Marketing, Creative, Brand, Product, Design, Legal, PR, Research, global and regional stakeholders.• Supported leadership with new geo-expansion readiness, standing up processes, training, and governance models.• Owned localisation budgets, forecasting, POs, and financial reporting.• Led and developed a diverse core team of 8 while coordinating delivery across 150+ stakeholders globally.
EDUCATION
Pyatigorsk Linguistic University, Russia
MA in Translation/Interpreting (English, Russian and German Languages), Linguistics
Pyatigorsk Linguistic University, Russia
BA in Linguistics (English, Russian and German Languages), Linguistics
ABOUT IRINA ARUTYUNOVA
Localisation Operations Lead (EU) driving scalable, insight-led marketing across diverse European markets. I translate global strategy into locally resonant campaigns by combining operational excellence, data-driven decision-making, and smart localisation.I lead a production agency network and collaborate with internal stakeholders with a strong focus on commercial impact, budget optimisation, quality governance, and scalable processes. Passionate about continuous improvement, I champion AI integration and automation to increase speed, efficiency, and performance.As a people leader, I build high-performing, inclusive teams where growth, ownership, and collaboration are central to delivering measurable business results.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.