İRfan Eltem
Senior Growth and Demand Marketing Manager @FTAPI
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WORK HISTORY
Senior Growth and Demand Marketing Manager @FTAPI
Munich, DE
Key Responsibilities:• Lead and scale inbound marketing and growth initiatives — with full ownership of performance marketing strategy, execution, and optimization• Own and optimize paid media channels: Google Ads, Microsoft Ads, and LinkedIn Ads• Support and optimize marketing automation, field mapping, and the inbound customer journey — including lead capture, lead handover, and lifecycle nurturing from first touch to closed-won• Monitor performance metrics, marketing KPIs, and website analytics to drive continuous improvement• Oversee and manage the marketing budget with accountability for efficiency and spend effectiveness - Forecasting Performance Goals - ROI & Payback Period• Collaborate closely with the sales team to align on goals, optimize lead quality, SLAs and enable marketing-sourced revenue growth
EDUCATION
Istanbul Technical University
Bachelor of Science (B.Sc.), Metallurgical and Materials Engineering
University of Vienna
Master of Arts - MA, Science, Technology and Society
ABOUT İRFAN ELTEM
With 7+ years of experience driving digital marketing and growth in fast-paced startup environments, I specialize in building scalable, data-driven strategies that power sustainable growth—particularly in the B2B SaaS space. Working closely with sales, I help align go-to-market efforts and drive revenue through targeted campaigns, content, and lead & demand generation. With an engineering background, I bring a sharp analytical mindset to performance and revenue marketing, combining data precision with creative storytelling to deliver impactful, results-driven outcomes.
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