Irfan Harees

About Irfan Harees

Results-driven Product Manager with extensive experience in EdTech, product strategy…

Experience

1. Co-founder

   Y Degree

   Jun 2024 — Present · Kochi, IN

   Co-founded Ydegree and scaled the company from concept stage to a thriving skill-based education platform with over 1,280 students enrolled and ₹3.2 crore in total revenue generated.• Designed and launched core products, including the Stock Market Program and Forex Trading Program, and established a Funded Account Challenge modeled after global prop-firm standards to enhance student outcomes.• Successfully launched offline classes in March 2025, which became a major growth driver; created efficient batch timetables that balanced 3-month instruction cycles with 1-year ongoing student support while avoiding faculty and schedule conflicts.• Built the company’s core team of 20+ members spanning Sales, Marketing, HR, Mentorship, Design, and Finance, while overseeing onboarding, training, and cross-functional collaboration.• Established internal SOPs and design systems, training the design team to deliver consistent branding and marketing templates.• Pioneered scalable marketing funnels through weekly webinars and workshops, reducing Customer Acquisition Cost (CAC) and improving Lifetime Value (LTV) by extending student engagement via support systems and upsell programs.• Drove Ydegree’s Instagram presence to followers organically, using a content calendar focused on reels, trading insights, success stories, and interactive content to build community engagement.• Oversaw financial systems by hiring and coordinating with a Chartered Accountant team, ensuring compliance and visibility into business performance.• Worked directly with leadership to define strategic roadmaps, monthly revenue targets, and growth metrics, while reviewing KPIs such as conversion rates, student retention, CAC, and LTV.