Ian Repko

About Ian Repko

My name is Ian Repko. I am a strategic and creative problem solver with an obsessive…

Experience

1. Director Customer Experience Architecture & Automation Lead

   Novo Nordisk

   Oct 2024 — Present

   Directed direct-to-patient engagement strategy and architecture in the U.S, supporting more than 2.5M patients monthly across multiple therapy areasIntegrated Adobe Campaign, AEP/CDP, AJO, Target, and AEM/DAM into a unified stack that cut campaign build times by 30% and streamlined compliance reviews.Implemented AI/ML-powered personalization, building productized engagement models that automated decisioning, improved reliability, and delivered measurable ROI.Designed and enforced privacy- and compliance-by-design frameworks (HIPAA, GDPR, MLR) embedded into data workflows, dashboards, and governance processes.Established a Center of Excellence to govern adoption, train stakeholders, and accelerate innovation across data, analytics, and digital engagement.

Education

• Lebanon Valley College

  Bachelor of Arts (BA), English and Communications

  2009 — 2013

Skills

• Public Speaking
• Public Relations
• Marketing Communications
• Social Media Marketing
• Digital Marketing
• Digital Video
• Graphic Design
• Account Management
• Team Management
• Project Management
• Video Editing
• Copywriting
• Social Media
• Social Media Measurement
• Social Media Strategist
• Social Media Integration
• Logo Design
• Branding & Identity
• Brand Management
• Video Camera
• Webinars
• Webinar Development
• Webinar Management
• Weight Training
• Sports Coaching
• Press Releases
• Editing
• Facebook
• Research
• Direct Mail
• Email Marketing
• Event Planning
• Basecamp
• Powerpoint
• Social Networking
• Blogging
• Microsoft Word
• Marketing
• Writing
• Photoshop