Irene Saielli

Brand Marketing & Social Media Manager @Zegna

London, GB

My role aims to manage and control the Brand Marketing message, in particular its amplification throughout Online and Offline Channels, and to directly manage Zegna\'s Social Media platforms.· definition of the in-season Campaign Strategy and the Brand Marketing Calendar, including all icons and Leading projects, setting the Brand message and tone of voice· coordination of the Brand Marketing Message and Strategy throughout all HQ Markeitng Channels (e.g. Website, Social Organic and Paid, PR, Digital media, Reatil and VM.)· Project Management of Special projects (out-of-season)· Coordination of the Campaign message local amplification throughout all Markets - Markets’ referent point for strategy and contents· Management of the Social Media Organic team · Coordination of Organic Social Media strategy, calendar and message, that includes seasonal messages and specific projects amplification· Talent Marketing Strategy coordination· Facilitation the coordination of Organic Social Media strategy and Paid Social ADV strategy

Università degli Studi di Modena e Reggio Emilia

Studi Linguistici e Culturali, Mediazione Linguistica e Culturale

Startup Geeks

Alumnus Startup Geeks, Percorso di incubazione Startup Builder - n° 11 e Startup Booster n°2

ICN Business School

Master MIEX - International Management, International Management

Alma Mater Studiorum – Università di Bologna

Master MIEX - International Management, International Management

East China University of Science and Technology

Triple Degree, International Management

University of Gothenburg

Erasmus, Foreign Languages