Irene M.
Course Instructor @George Brown Polytechnic
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WORK HISTORY
Course Instructor @George Brown Polytechnic
Toronto, ON, CA
Course instructor/professor for the Community and Customer Engagement course offered by the Business, Arts and Design department.
EDUCATION
Queen's University
BAH
University of Bath
Master of Science (MSc), Applied Economics
SKILLS
ABOUT IRENE M.
It all starts with a story. Whether you’re selling an IP software, promoting a new make-up line or offering a medical procedure. Every product and service has a story to be told. I’ve spent over a decade helping B2B and B2C companies find their storytelling magic in order to build strong brands. I’ve worked across numerous industries including tech, healthcare, pharmaceuticals, transportation and consumer goods. Seen both sides of the marketing coin from inside an agency and in-house at various companies. Built marketing and communications teams from scratch. Been a solo marketer doing all the things and provided expert advice as a trusted consultant to senior executives and c-staff. Through it all I’ve remained dedicated to my belief that brand storytelling and communications is an art. It’s why I call myself a connoisseur. I treat every brand that I touch as a work of art, and similar to an art piece, every brand has a unique story just itching to be told. I thrive off of finding innovative and data-driven ways for those stories to be seen, heard, and experienced by the right customers, through the right channels. So, what’s your story? My areas of expertise include:Branding/Brand ManagementMessagingCommunications ( Internal and External)Customer MessagingContent Strategy Social Media Digital MarketingExecutive Communications PodcastingWebsite:
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