Irene Orozco
Destination Manager @Viator
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WORK HISTORY
Destination Manager @Viator
London, GB
As Destination Manager at Viator (a TripAdvisor company), I am responsible for managing and optimizing Viator’s product offering across Madrid and Southern Spain, ensuring alignment with customer demand and market trends.My key responsibilities include- Curate a high-quality, best-in-class portfolio of tours and experiences, with a focus on product variety, availability, and competitive pricing- Identify product gaps and strategically acquire new inventory to enhance destination appeal and drive growth- Build and maintain strong relationships with local suppliers, acting as a trusted partner and brand ambassador in the region- Negotiate favorable commercial terms to support business objectives and improve product performance- Monitor key metrics and KPIs, taking proactive steps to ensure commercial health and destination success- Collaborate cross-functionally with internal teams to align on strategy, product needs, and market opportunities- Drive brand visibility within the local operator community.
EDUCATION
CIFF Business School
International Marketing Course, International Marketing
Universidad de Alcalá
Bachelor's degree, Tourism and Travel Services Management
Universidad de Alcalá
Master's degree, Business Administration and Management, Tourism & Travel Services
EM Normandie Business School
Cross-cultural Management & Negotation Intensive Course, International Business
SKILLS
ABOUT IRENE OROZCO
I am a multilingual travel professional with over 15 years of experience in Marketing, Sales, and Product within the travel industry.A natural communicator and collaborator, I excel in building and maintaining strong relationships with clients and partners, negotiating with suppliers, and leading teams with integrity and diplomacy. With a creative and strategic mindset, I have contributed to diverse sales and marketing initiatives, from developing sales strategies and products to designing digital and offline marketing materials. My international experience enables me to adapt with ease, thriving in dynamic, cross-cultural environments. I strive for innovation and continuous improvement—both for the company I represent and for my own professional growth.
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