Irene Malin

WORK HISTORY

EDUCATION

SKILLS

ABOUT IRENE MALIN

Professional skills: • Definition and implementation of the digital marketing strategy to achieve objectives in the different business segments. • Management and responsibility for the growth and enhancement of planning, SEO, SEA, content marketing, social, analytics, remarketing and creativity activities by coordinating the figures of the internal and external team • Supervision and coordination of the implementation and integration of digital marketing technological platforms (Salesforce, Salesforce Marketing Cloud, Microsoft Dynamics) useful for business growth by interfacing with internal IT and other company functions as well as external suppliers And in more detail: • Governance of digital, web and app projects, starting from the definition of users\' functional, graphic and technical needs and focus on information architecture, content, UX and UI • Web Content Management (CMS Magnolia, Wordpress, Joomla) of the group\'s sites/blogs • Web Marketing (SEM, DEM, social campaigns, creation of dedicated landing pages) • Social Media Strategy and Management (Facebook, Twitter, Linkedin, Youtube, Instagram, Pinterest) • Coordination of SEO activities • Web Analytics (Google Analytics 4, GTM and GSC) • Definition and achievement of marketing KPIs by creating reports that highlight their evolution and effectively represent the results • Identification and pursuit of customer base development opportunities through the implementation of customized marketing automation strategies • Monitoring and analyzing campaign performance, making continuous improvements to optimize results • Management and development of CRM and Marketing automation projects on Salesforce and Microsoft Dynamics platforms • Intranet management (Share Point) with a view to knowledge management and collaboration • Benchmarking, research and analysis activities • UAT coordination of Web/App/CRM projects, issue management, bug resolution tracking Personal skills: • Accustomed to working towards objectives to achieve the best result • Organizational and managerial skills in managing projects and resources, and collaborating with heterogeneous professional figures • Accustomed to high-stress work contexts • Proactive approach to problem solving • Autonomy in managing activities • Self-starter with a penchant for experimentation. • Positive attitude, team player and resilient in the face of challenges. • Precision and great attention to detail