Irene Heifetz

About Irene Heifetz

I am a results oriented, strategic, and creative marketing and communications professional with experience shaping brand narratives, developing measurable campaigns, and reaching multiple audiences across digital platforms. I bring interdisciplinary focus in all aspects of branding, lead generation campaigns, and stakeholder relationships. I create compelling content that both deepens audience engagement and drives existing client retention and referrals. I\'m an enthusiastic team leader and a master of attention economics. In my current position as LandAir Energy Solution’s Interim Marketing Director, I am responsible for their brand rollout as well as strategizing and executing all aspects of the company marketing efforts. My role not only requires me to produce marketing qualified leads, and build brand awareness, but also guiding our clients\' customer experience. I facilitate marketing our clients as sustainable entities and onboard them as referral partners. In addition to my strategic acumen, I create and execute the bulk of our outbound content. This includes blog posting, creating videos, graphics, and calls to action for both our website and social media, email automation, and managing our website SEO.

Experience

1. Interim Director of Marketing and Communications

   Landair Energy Solutions

   Mar 2025 — Present · Cherry Hill, NJ, US

Education

• New York University

  Master of Arts - MA

  1992 — 1993

Skills

• Management
• Research
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Sales
• Leadership
• Training
• Photoshop