Irene Gustaitis

About Irene Gustaitis

A global insights, strategy and operational leader who partners with organizations to translate complex signals into actionable strategies that drive growth, engagement, and long-term value.With extensive experience on both the client and agency sides of the market research industry, I bring a holistic, solutions-driven perspective to every challenge.Across my career, I have led global research organizations, managed multimillion-dollar portfolios, and built innovative insight frameworks that elevate customer understanding, align leadership priorities, and inform high-stakes investment decisions. I am deeply committed to developing leaders, advancing modern research practices, integrating AI workflows and creating environments where insight is not just delivered but activated.I believe the most powerful insights don’t simply describe what happened; they shape what’s possible.

Experience

1. Head of Global Consumer Insights, Amazon Prime Video & Studios

   Prime Video & Amazon MGM Studios

   Oct 2016 — Present · Culver City, CA, US

   Lead Global Consumer Insights at Amazon Studios, setting the vision and strategy for worldwide research operations that deliver actionable insights driving content, customer, and growth strategies.Drive data-informed decisions through global research programs spanning quantitative, qualitative, ethnographic, and predictive analytics—fueling engagement, acquisition, and retention across Prime Video markets.Oversee multimillion-dollar budgets and a global team of experts, aligning senior leaders on priorities and building innovative frameworks that deepen customer understanding and accelerate business impact.

Education

• AWS Machine Learning University

  Responsible AI: Governance

• UCLA

  BA

• The Wharton School

  Change Management, Business Administration and Management, General

• Pepperdine Graziadio Business School

  MBA

• Massachusetts Institute of Technology

  Sustainability, Leadership & Innovation

Skills

• Advertising Research
• Entertainment
• Focus Groups
• Consumer Insight
• Nielsen
• Advertising
• New Media
• International Research
• Brand Equity
• Survey Design
• Qualitative Research
• Strategy
• Market Research
• Customer Insight
• Digital Media
• Strategic Planning
• Brand Architecture
• Leadership
• Quantitative Research
• Marketing Research
• Media Research
• Analytics
• Strategic Insights
• Consumer Behaviour
• Consumer Behavior
• Marketing