Irene Efston
Co-founder COO @Mobismart Clean Power Solutions
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WORK HISTORY
Co-founder COO @Mobismart Clean Power Solutions
Toronto, ON, CA
EDUCATION
Academy of Merchandising & Design
Certificate of Interior Design
York University
HBA
University of Toronto - Rotman School of Management
MBA
Toronto French School
Grade 13
SKILLS
ABOUT IRENE EFSTON
Irene has 25+ years of experience as a general manager, spanning finance, human resources, administration, asset management, and purchasing. Irene also has extensive knowledge and experience in marketing and communications for both B2B and B2C audiences. She has built six businesses, bringing her management expertise to back-office operations and marketing initiatives. Irene is an IoT expert, strategically spearheading selection of technologies, best practices and providing security oversight. Technical proficiency includes systems engineering, networking, cloud programming, security, and hardware device programming. Her experience in the IoT space is essential to the Company for the monitoring and control systems, as well as remote communications. Irene’s responsibilities take hold once a sale is signed and turned over to Customer Delivery. Her group ensures engineering is completed (as each product will have some customization), sourcing of components, shipping, training, materials, after sale follow-up and service. As co-founder, Irene continues to wear many hats through her management of the marketing for MOBISMART, website development, public relations and social media.
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