Irene Sandoval
Partner Marketing Specialist @Sunwing
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WORK HISTORY
Partner Marketing Specialist @Sunwing
Toronto, ON, CA
Responsible for supporting product marketing efforts by developing strategic media plans for tourist boards and hotels across the Caribbean and Central America. Oversees the execution of integrated marketing campaigns, including securing advertising funds, coordinating invoicing and collections, and managing creative approvals to ensure alignment with brand standards.
EDUCATION
Universidad Interamericana de Panamá
Bachelor's degree, Marketing & Advertising
George Brown Polytechnic
Postgraduate Degree, Marketing Management and Digital Media
ABOUT IRENE SANDOVAL
Marketing Professional with 6+ years of experience spanning travel, enterprise IT, professional services, and CPG industries. Proven track record in developing integrated campaigns, managing digital content, and driving brand growth through strategic planning and cross-functional collaboration. Expertise in media planning, CRM systems, performance analytics, and stakeholder engagement. Passionate about building meaningful connections, optimizing marketing ROI, and delivering results that align with business objectives. Bilingual in English and Spanish.
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