Irene de Lamarzelle
Head of Brand Development @Aroma-Zone
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WORK HISTORY
Head of Brand Development @Aroma-Zone
Ville de Paris, FR
Chargé(e) de projets transversaux | Renforcement stratégique de la marque Aromazone
EDUCATION
Université Paris Dauphine - PSL
DESS, MARKETING
SKILLS
ABOUT IRENE DE LAMARZELLE
Driving brand transformation, acceleration & growth is my core.Marketing Director & Senior Consultant with 20 years\' expertise in brand strategy, digital & growth marketing, omnichannel e-commerce & digital expansion. Success storiesAt L\'Oréal, I boosted Mixa Visage from €2M to €30M in 1 year by tapping into new consumer segments and revitalized Agnès b.(+30%) by addressing new consumer needs.At Weight Watchers,+30% revenue growth.At Droit de Regard, 3x revenue & NPS 90.I empower startups, scale-ups & SMEs to perform with:Strong strategic vision Impactful 360° execution Customer-centric obsession 🤖 My approach leverages AI & trends to fuel your growth.Let\'s discuss your challenges : i••••••••@yahoo.frMore details here : C-Level Executive and Board Member, with 20 years of experience in brand management, marketing transformation, 360° strategies, innovation management, and omnichannel distribution.My multisectoral background, combining strategic vision and operational execution, has enabled me to drive the growth and transformation of iconic brands at L’Oréal and Weight Watchers, as well as to structure and accelerate a fast-growing start-up.An expert in brand valuation, omnichannel strategy, and customer experience, I am recognized for my ability to develop impactful strategies, mobilize teams, and deliver measurable results.I am passionate about creating, transforming, and growing purpose-driven brands that make a positive impact on consumers\' lives.
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