Irene Bassett

Global Brand Director @Paramount Pictures

Develop brand positioning/strategy to generate powerful marketing campaigns Identify audience targets and set positioning and engagement strategies across a wide range of content Gather, analyze and apply customer insights and data in collaboration with research team to help define effective and innovative strategic marketing campaigns Build and implement strategies that provide the most advantageous opportunity to gain significant and valid recognition by our audiences and the industry Provide creative direction and feedback to ensure all is on brand and aligns with campaign and brand strategy Lead the development of a wide range of 360- integrated content marketing plans Act as a leader and “catalyst” who brings big ideas and encourages others to deliver best in class ideas, acquiring buy-in and effectively and efficiently implement ideas at scale