Irene Yu

Content Specialist @Marchon Eyewear

New York, NY, US

Crafting compelling content that resonates with our audience and aligns with our brand’s voice and vision.*Spearheading all social media accounts for Marchon and Altair across various platforms, ensuring consistent and impactful messaging.Leveraging analytics to optimize campaigns, ensuring maximum reach and impact.*Engaging with our community through interactive posts and real-time responses.*Collaborating with cross-functional teams to create integrated marketing campaigns that drive sales and loyalty.*Staying ahead of trends and implementing innovative strategies to keep our brand relevant and exciting.*Reporting quarterly on social media performance, providing insights and recommendations for continuous improvement.*Leading the development and implementation of integrated communications programs across multiple external audiences.*Developing and executing effective and integrated communication plans, including strategies and tactics across all channels, and leveraging all communication opportunities.*Serving as a communication strategist and consulting with corporate and division partners to develop strategies of key messages and vehicles for communication to support corporate, division, and project objectives.*Proactively and openly articulating ideas and concerns with both corporate and project stakeholders, while balancing the objectives of both groups.*Managing communication projects, including tracking, reporting status, project budget, and measurement of tactics.*Analyzing processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy, and reduction of complex production processes and products, providing recommendations for improvement.

University of Southern California

Public Relations, Advertising, and Applied Communication