Irene To
Head of Product @Selfridges
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WORK HISTORY
Head of Product @Selfridges
Built and scaled an established Customer and Data product tribe comprised of 4 squads from the beginning. Focussed on leveraging data to drive better customer lifetime value and engagement to deliver the Selfridges customer strategy. Key achievements include - Led the launch of a new customer loyalty product (Selfridges Unlocked) from conception to MMP - Set our enterprise data product strategy and the launch of a new cloud-based data platform to enable faster access to insights and better decision making
EDUCATION
Sevenoaks School
International Baccalaureate
University of Oxford
Bachelor of Arts (B.A.), Biomedical Sciences, General
SKILLS
ABOUT IRENE TO
I am passionate around ecommerce, retail and solving customer problems for the better!…
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