Irene Shtock

About Irene Shtock

Marketing and Advertising Department Management - Event Planning, Video & Display Advertising - Email marketing (newsletters, blast, press release)- Content Marketing Web Strategy - Design & Development - Media Relations & PR - Sales Management - Social Media Marketing – Branding - Inventory management – HR - Content development – SEO, SEM - Website platform integration - Reputation management - TV / Radio / Web Publication content development - Website technical support Creative, passionate, driven automotive marketing leader with 15+ years of experience in the automotive industry. Proficient in creating strategies that drive revenue, generate results and attracts customers. Team Management: Managed a team of photographers, graphic designers, videographers and digital support staff. Innovate, build and maintain ads, banners, flyers, coupons, videos and costume web pages. Email Marketing. Reputation Management. Social media.Proficient in automotive DMS and Inventory Management solutions including but not limited to Vauto, CDK, Vin Solutions, DDC, CarGiG, AoutUplink and various other dealer operating systems. Multi-Vendor management and event planning.Experienced in creating brand identity, using multiple media outlets such as (television, radio, social media and publications) as well as digital methods of advertising including internet re-targeting, SEO, SEM, social media, website management (layout and functionality). Google certified.

Experience

1. Digital Marketing Manager

   Ourisman

   May 2017 — Present

   Marketing and Advertising Department Management - Event Planning, Video & Display Advertising - Email marketing (newsletters, blast, press release)- Content Marketing Web Strategy - Design & Development - Media Relations & PR - Sales Management - Social Media Marketing – Branding - Inventory management – HR - Content development – SEO - Website platform integration - Reputation management - TV / Radio / Web Publication content development - Website technical support

Education

• Lomonosov Moscow State University (MSU)

  Journalism, Jurnalism

  2001 — 2005

• Art Institute of Pittsburgh

  Bachelor's degree of science and art, Graphic Design

  2005 — 2009

Skills

• SEO
• Marketing Strategy
• Marketing Communications
• Illustrator
• Adobe Creative Suite
• Sales Operations
• Customer Retention
• Trade Shows
• Customer Service
• Customer Satisfaction
• New Business Development
• Event Management
• Automotive
• Marketing
• Sales
• Retail
• Advertising
• Brochures
• Graphic Design
• Account Management
• Business Development
• Public Relations
• Photoshop
• Online Advertising
• Inventory Management
• Leadership
• Negotiation
• Email Marketing
• Strategic Planning
• Concept Development
• Social Networking
• Social Media Marketing
• Sales Management
• Team Building
• Management
• Web Design
• Online Marketing
• Newsletters
• Social Media