Irene Hye Jin L.

WORK HISTORY

EDUCATION

ABOUT IRENE HYE JIN L.

Hello! I\'m Irene Lee, currently a Marketing Analyst at Samsung. I have experience working with various startups to IT consulting companies. From my experiences, here are some highlights of my professional journey- Leveraging marketing analytics (inbound email marketing, social media, and Google Analytics 4) to refine existing marketing strategy- Proven track record of planning, spearheading, and implementing annual multi-channel marketing strategies, nurturing brand reputation to drive inbound Marketing Qualified Leads (MQL)- Specialized in brand identity discovery for small businesses, ensuring precise targeting and effective utilization of marketing channels- Skilled in digital marketing management, introducing new effective marketing channels based on the target market of clientsI am a T-shaped marketer, who loves to revolutionize existing marketing strategies by prioritizing channels and optimizing current marketing strategy. I am still exploring the world of marketing but am specifically interested in product marketing management, digital marketing management, and marketing project management! In my free time, I love traveling and exploring new cultures and experiences, cooking or baking for my friends and families, and reading modern literature.I love to start engaging conversations about marketing, traveling, or new recipes, so feel free to check out my website: https://irenehlee97.wixsite.com/home/portfolio or send me an email at i••••••••@gmail.com.ENFP-T