Irene Alvarez

About Irene Alvarez

Co-owner & marketing leader behind the growth of two successful soccer brands in the…

Experience

1. Co-owner & Marketing Manager

   Paris Saint-Germain Academy Houston

   May 2021 — Present · Houston, TX, US

   As Co-Owner and Marketing Manager, I oversee the academy’s brand presence, client engagement, and strategic direction in partnership with the president and co-owner. My responsibilities include-Marketing & Promotion: Manage all academy newsletters, social media content, and paid campaigns across Facebook and Instagram to promote year-round programs, seasonal camps, and special events-Brand Expansion: Supported the successful growth of PSG Academy Houston into multiple locations across the Greater Houston area, leading the marketing strategy, launch campaigns, and logistics for each new site-Client Retention: Develop and implement strategies to maintain high retention rates and foster long-term relationships with families-Leadership & Direction: Partner with the academy’s president to guide major decisions on organizational strategy, program development, and brand positioning-Community Presence: Lead community outreach initiatives and partnerships to strengthen the academy’s connection with local communities throughout the Greater Houston area.

Education

• Bauer School of Business

  Program for Excellence in Selling, Sales

  2014 — 2014

• Houston City College

  Associate of Arts (AA)

  2010 — 2012

• University of Houston

  Bachelor of Arts, Public Relations and Marketing

  2012 — 2014

Skills

• Editing
• Outlook
• Microsoft Office
• Sales
• Teamwork
• Public Relations
• Research
• Windows
• Marketing
• Public Speaking
• Salesforce.com
• Constant Contact
• Facebook Marketing
• Tweetdeck
• Strategic Planning
• Leadership
• Snappages
• Teaching
• Customer Service
• Microsoft Word
• Social Media
• Hootsuite
• English
• Microsoft Excel
• Powerpoint