Irena Gumbert
Marketing of Fine Wines
- Role
- Marketing Manager at Testarossa Winery
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Irena Gumbert
Senior marketer with years of B2B and B2C experience driving brand growth, customer…
Experience
Marketing Manager
Oct 2022 — Present · Los Gatos, CA, US
Responsible for creating and executing a marketing strategy to enhance brand recognition, promote the winery, sales of wine in the wholesale and DTC channels, increase wine club memberships and expand winery experiences to increase revenue and contribute to organizational goal accomplishment. This position directs marketing activities related to developing and analyzing market research data, identifying market potentials, establishing pricing strategies, defining, and implementing advertising and promotion programs, managing marketing administration and contract administration, as well as Wine Club and eCommerce. This exempt position is full-time and reports to the Owner.
Education
San José State University
MBA, Marketing
2003 — 2005
San José State University
BS, Marketing
2000 — 2002
University of California, Berkeley
Project Management Certification
University of California, Berkeley
Agile Project Management Certification
Skills
- Yahoo Search Marketing
- Mobile Advertising
- Google Adwords
- Advertising
- Organic Search
- Google Analytics
- Product Marketing
- Analytics
- Online Marketing
- Strategic Partnerships
- Multivariate Testing
- Sem
- Multi-Channel Marketing
- Segmentation
- Creative Direction
- Email Marketing
- Ppc
- Mobile Devices
- Web Marketing
- Display Advertising
- Omniture
- Mobile Marketing
- Digital Strategy
- B2b
- B2b Marketing
- Web Analytics
- Integrated Marketing
- Digital Marketing
- Strategy
- E-Commerce
- User Experience
- Marketing
- Online Advertising
- Media Buying
- Lead Generation
- Affiliate Marketing
- Customer Acquisition
- Social Media Marketing
- Msn Adcenter
- SEO
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