Irenaa Malik
✨ Marketing MBA ’27 | Brand Strategy & Storytelling | Social Media & Content Marketing | Co-Founder @Kofee & Pastel
- Role
- Marketing Intern at Travmax Holidays
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Irenaa Malik
I’m an MBA (Marketing) student who learns best by building campaigns, content, and brand stories that actually drive attention and action.Before I started with business school, I co-founded a home bakery brand from scratch, where I worked across customer engagement, branding, and positioning, one cheesecake at a time.Since then, I’ve focused on understanding what makes content work, not just creatively, but from a growth perspective.I work at the intersection of:→ Content & storytelling→ Social media strategy→ Growth & audience behaviourI’m particularly interested in how content can move beyond aesthetics to actually drive reach, engagement, and conversion.As a digital creator and published author, I bring a strong sense of narrative all while thinking deeply about what makes people stop, engage, and take action.I’m currently building my experience in growth marketing, content strategy, and brand storytelling.If you’re looking for someone who understands both the creative and strategic side of marketing, I’d love to connect.Let’s build something that not only looks good but also grows.
Experience
Marketing Intern
Apr 2026 — Present · Chandigarh, IN
Led content creation to improve brand presence and audience engagement • Designed UI/UX for upcoming ventures, focusing on smooth user experience and conversions • Planned and executed marketing campaigns for new product ideas • Used growth marketing strategies to build early traction and visibility • Applied consumer behavior insights to create effective messaging and campaigns • Worked across teams to manage execution across marketing, design, and strategy • Contributed to building and positioning new startup ideas from concept to launch
Education
The academy of modern applied Psychology
Diploma in Modern Applied Psychology, Psychology
MEHR CHAND MAHAJAN COLLEGE FOR WOMEN
Bachelor of Arts - BA, History
2020 — 2023
Alliance University
Master of Business Administration - MBA, Marketing
Udemy
Economics
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