Irena McCue
Director of Client Management @Loyalty Builders
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WORK HISTORY
Director of Client Management @Loyalty Builders
Portsmouth, NH, US
Omni channel strategy for optimizing customer journey based on cutting edge data analytics that led to profitability improvements at companies like Unilever, Keurig, Duluth, New York & Co, Burlington Coat Factory, Allen Edmonds, SharkNinja, Kirkland\'s, Container Store, SmartPak, Speedway, Home Depot, Global Industries, Bradford, Cycle Gear, Swanson Health and others.• 19% reduction in churn and 26% reduction in cart abandonment at Unilever in Q4 2021• Keurig individualized email strategy, first individualized email produced over revenue lift and was nominated by MIT Exchange for Innovative Email Marketing Award• Omni channel cross-sell plan that led to Home Depot’s 25%+ growth in targeted product categories• Individualized email marketing at Global Industrial,$35 million lift in revenue in US & Canada in six month• $5.2 million lift in Net Margin in first 14 month from customer journey improvements through advanced analytics at Kirkland\'s• Improvements to customer targeting at Swanson Health Products, that resulted in $2.9 million revenue lift• Lead team to develop metrics that predict customer’s near term revenue, cross-sell potential, likelihood to respond to marketing communications and offers.
EDUCATION
Latvijas Universitate
Bachelor of Science degree, Business Administration and Finance
Babson F.W. Olin Graduate School of Business
MBA, Marketing, Analytics & Finance (Cum Laude)
SKILLS
ABOUT IRENA MCCUE
Speaker at Marketing Technology Summit (NEDMA)- “Techniques that Simplify Personalized…
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