Ireland Pellegrino

Social Media Manager @The Hillman Group

Vinings, GA, US

Currently leading social media for seven brands under The Hillman Group, a $1.9B industry leader in builder solutions. I manage a mix of Protective Solutions (PS) and Hardware Solutions (HS) brands, including:•Power Pro Hardware•Firm Grip•Grease Monkey Gloves•AWP•OOK Hardware•Digz•Gorilla Grip GlovesCore Responsibilities-Build and execute organic and paid social strategies aligned with brand goals and sales KPIs-Oversee day-to-day content planning, creation, and publishing across platforms-Lead the internal social team and collaborate with creative and brand, teams-Manage a large influencer network and budget, from sourcing to partnerships to performance tracking-Use analytics to refine content and engagement strategies