Ira Yoffe

About Ira Yoffe

I am the Principal and Chief Creative Officer at Brand 2 Creative, a creative services company that I founded in 2015. With more than 35 years of experience as a creative leader, I have worked with iconic brands across various industries and sectors, such as publishing, real estate, food service, healthcare, and non-profits. Our expertise lies in creating innovative and impactful solutions that drive growth and engagement for our clients and their audiences, using a combination of creative direction, branding, marketing, advertising, publishing, social media, content creation, graphic and package design, as well as special events and exhibition design. Our work has received over 350 national and international honors and awards for design excellence and creative achievement. My passion is to leverage our skills and experience to help our clients tell their stories in fresh and compelling ways that align with their mission and goals. I lead a talented and diverse team of creative professionals who share my vision and values of excellence, collaboration, and innovation.

Experience

1. Principal Chief Creative Officer

   Brand 2 Creative

   Mar 2015 — Present · Princeton, NJ, US

   Brand 2 Creative is a creative services company that provides result-driven solutions for businesses in need of strategic marketing, branding, web development, graphic design, content creation, copywriting, editing, social media management, event creation and management, along with exhibition design services to a client base that includes several industry-leading companies in publishing, food service, and healthcare.as well as many independent clients such as PACE Communications, Princeton Art & Brush Company, Clara Kasavina, Griggstown Farm, VAT America, Discovery Capital, Harvard Business School Alumni Angels, MYRA Entertainment, and multiple political campaigns, including Senator Jim Webb’s bid to be the Democratic party’s nominee for President of the United States in 2016.

Education

• Harvard Business School Executive Education

  Certificate, Business Perspectives for Creative Leaders

• Boston University

  Bachelor of Fine Arts - BFA, Graphic Design

Skills

• Quarkxpress
• Adobe Acrobat
• Typography
• Creative Services
• Multimedia
• Social Media Marketing
• Marketing Communications
• Logo Design
• Layout
• Corporate Branding
• Graphics
• Books
• Adobe Creative Suite
• Photo Art Direction
• Copywriting
• Video
• Publications
• Journalism
• Graphic Design
• Production
• Logos
• Newspaper
• Creative Strategy
• Publishing
• Event Planning
• Radio
• Art
• Catalogs
• Conferences
• Corporate Identity
• Commercials
• Promotions
• Annual Reports
• Editorial
• Brochures
• Integrated Marketing
• Posters
• Creative Development
• Adobe Photoshop
• Photography