Raghav Sharma

About Raghav Sharma

Strategic Digital Marketer | Growth-Focused Brand Builder | Creative StorytellerWith 8+ years of experience in Media and Digital, I specialize in building full-funnel brand strategies and content marketing that captivate consumers and drive meaningful engagement for brands. Sr Manager - Brand Management, VML India (WPP group)For the past 2+ years I’ve owned the brand-manager seat on the agency side, acting as a growth partner for both my clients and agency. Over the past two years, I\'ve managed cross-functional teams: strategy, content, design, and media to achieve dual success metrics.1. Client business KPIs: revenue, market share, and brand equity2. Agency growth: profitable scopes, upsells, and award-winning workHow I deliver:* Partner with strategy, creative, and media teams to build campaigns that perform and build brands* Convert client briefs into actionable sprint plans with clear success metrics* Own P&L conversations balancing creative excellence with commercial viability* Act as the internal client advocate while keeping one eye on margin optimization Growth & Performance Marketing ConsultantI consult startups on performance marketing strategies that go beyond channel optimization. I work closely with founders and marketing leads to align acquisition efforts with customer lifetime value, rewire funnels for better conversion rate and increased average order value, and set up frameworks for testing, attribution, and ROI-driven media planning.🤖 AI GeneralistAs an early adopter and builder in the AI space, I am experimenting with generative tools to enhance workflows across content, strategy, and data analytics. I regularly prototype automations, research agents, and internal copilots that reduce grunt work and enable creative scale. My focus lies in practical implementation, helping teams integrate AI into their marketing stack. Why behind what I doI believe every great business advances one of three human pillars: health, wealth or relationships. My mission is to scale such impact ethically, empathetically, and yes, sometimes ruthlessly through marketing that moves both hearts and the bottom line.Some of the brands I have worked with: ibis Hotels (Accor), Ishq FM, Saint-Gobain, Motherson, Canon India, Radisson Blu MBD, Noble House Consulting, Future Skills Prime, FSSTech, ChaBar, Tulips Hygiene, Century LED, Little Nap Recliners, ICRI India and Amaze India, Apollo Tyres, etc.If you want to talk more about digital marketing strategy, or about marketing in general, hit me up or just email: i••••••••@gmail.com

Experience

1. Senior Manager Brand Management

   VML

   Aug 2025 — Present

Education

• P.G.D.A.V. College, Delhi University

  Bachelor of Commerce - BCom(hons), Business/Commerce, General

  2014 — 2017

• Mother's Global School

  High School, Commerce

  2008 — 2014

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Masters of Business Administration for Working Executives, Marketing