Ioan Popovici
Audience Growth & Strategic Projects Lead @GetYourGuide
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WORK HISTORY
Audience Growth & Strategic Projects Lead @GetYourGuide
Berlin, DE
EDUCATION
Transilvania University of Brasov
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
Universität Klagenfurt
Master of Science (M.S.), International Management
Latvijas Universitate
Master's degree, International Business
SKILLS
ABOUT IOAN POPOVICI
Experienced Marketing Manager with over 10 years of experience in app marketing and global strategy development. Proven track record in leading teams, negotiating partnerships, and driving growth for global app marketing activities. Currently at GetYourGuide, where I am responsible for all paid and organic app marketing efforts, including user acquisition, engagement and retention. Prior to this, I spent 5 years at trivago as Head of Global App Marketing, where I was responsible for steering all paid and organic app marketing activities, leading a team of global app specialists, and developing a global app strategy. Skilled in budget forecasting and technical coordination with app developers.
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