Isabelle Poirier
Specialist, Product Research @Mirego
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WORK HISTORY
Specialist, Product Research @Mirego
Québec, QC, CA
Transform quantitative and qualitative data into actionable insights, guiding decision-making and crafting impactful strategies.
EDUCATION
Université Laval
Bachelor's degree, Graphic Communications
Cégep Rimouski
D.E.C., Arts & Literature - Media
SKILLS
ABOUT ISABELLE POIRIER
English below.Professionnelle expérimentée en stratégie numérique et marketing avec 25 ans d\'expérience, dont 20 ans dans des postes de gestion. B2C: Stratégie numérique, marketing, gestion de compte et développement web pour des clients dans l’assurance, produits financiers, divertissement, médias, restauration, etc. Jeux vidéo (PC / Mobile): Stratégie de mise en marché (go-to-market), stratégie marketing et mesure de performance. Expertises: Gestion Stratégie de marque / produit Marketing UX et mesure de performance Product Owner Gestion de compte / Productrice exécutiveCompétences: Vision et pensée stratégiques Leadership Résolution de problèmes Orientée client Créativité Maîtrise le français et l\'anglais—Strong from a 25-year career in digital strategy and marketing, my recent position has strengthened my leadership and management skills, while deepening my expertise in B2C industries and video games. B2C: Digital strategy, marketing, account management and web development for various clients in insurance, financial products, entertainment, media, restaurants, and more. Video Games (PC / Mobile): Go-to-market strategy, marketing strategy, performance analysis.Expertise: Management Brand/Product Strategy Marketing UX & Analytics Product Owner Account Management / Executive ProducerSkills: Strategic Vision & Thinking Leadership Problem Solving Customer-centric Mindset Creativity Fluent in both English and French
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