İPek Cengiz
Senior Digital Analytics Manager Dach @Dyson
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WORK HISTORY
Senior Digital Analytics Manager Dach @Dyson
Cologne, DE
Leading a team of digital analysts to optimize webshop and marketplace performance, with a focus on comprehensive tracking and reporting of key metrics for the DACH region.• Overseeing weekly and monthly reporting of trading sellout metrics, leveraging Adobe Analytics and Power BI to monitor and analyze KPIs, delivering actionable insights to drive performance improvements.• Coordinating quarterly eCommerce business reviews, covering all facets of digital performance—including marketplace and webshop trading, traffic and acquisition metrics, experience analytics, and CRM insights.• Executing high-impact ad-hoc initiatives, such as Black Friday readiness, driving data-driven strategies to enhance traffic, conversion, and customer experience during peak periods.• Utilizing expertise in Adobe Analytics and Power BI for real-time monitoring and strategic assessment of digital and marketplace trends, ensuring optimized performance across all channels.• Conducting onsite optimization analysis using Medallia to uncover and address user pain points, enabling enhanced customer experiences and continuous improvement of digital touchpoints.
EDUCATION
Bilkent Üniversitesi / Bilkent University
Bachelor of Science (BS)
IAE Business School
Master of Business Administration (MBA)
ABOUT İPEK CENGIZ
I am a Senior Digital Analytics and Customer Experience Leader with over 11 years of experience driving digital transformation and insight-led performance improvement. My work focuses on building data ecosystems that connect analytics, reporting, and business impact across digital channels.Having led analytics functions at Dyson and Banque Internationale à Luxembourg, I specialize in translating complex data into clarity —empowering teams and leadership to make confident, insight-driven decisions. My expertise in Adobe Analytics, Power BI, and Medallia is complemented by a deep understanding of customer behavior, digital performance metrics, and experience optimization. Passionate about data that tells a story, I focus on creating measurable business outcomes and seamless.
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