Ion Musashi Warner

About Ion Musashi Warner

Ion Warner provides global operational, strategic sales and marketing leadership in industrial and consumer durable companies.Ion is presently Senior Vice President, Marketing and Investor Relations for The Manitowoc Company, Inc, responsible for brand management, digital/social media marketing, product commercialization, experiential marketing (trade shows, customer events, etc.), corporate communications, public relations, sales performance training, and investor relations, investor outreach & value creation.Prior to Manitowoc, Ion served as Vice President for Pentair\'s $260M Flow Technologies business leading strategic marketing, new product innovation, product management, acquisitions, marketing communications, and customer service; Senior Director, Marketing for CNH Industrial\'s $1B North American construction and light utility agriculture products leading brand development, brand positioning, marketing strategy, integrated marketing plans and implementation, product management and strategy, new product launches, brand communications, public relations, pricing, experiential marketing/trade shows, and incentives.Prior to CNH, Ion served with Ford Motor Company leading marketing, brand, and product management, channel development, sales, and parts & service including Marketing Director of Ford Japan, Advanced Product Strategy Manager, Global Fleet Sales Manager serving 117 countries. Ion holds an MBA from the University of Detroit, and BA degrees in Economics and Japanese from UCLA.Key functional areas of expertise are:Full P&L Responsibility l Business Transformation l Sales and Revenue Management l Channel and Distribution Management l Increasing Market Share l Business Development l Strategic Acquisitions and Partnerships l Brand Management l Customer Service l Product Planning, Product Marketing, Product Management & Strategy l Product Launch, Distribution, Pricing l Marketing Communications l Corporate Communications l CRM and BI l Advertising, Merchandising & Public Relations l Trade Shows l Lean Principles and Applications l Strategy Deployment l Investor Relations l Machinery l ConstructionNative-level Japanese fluency. Extensive knowledge of international business practices, and keen cross-cultural insight.

Experience

1. Senior Vice President Marketing and Investor Relations L Industrial L Construction L Machinery

   The Manitowoc Company

   May 2022 — Present · Chicago, IL, US

   Leading marketing, brand positioning and branding, product commercialization, tactical integrated marketing, digital marketing, public relations, experiential marketing events, corporate and internal communications responsibilities for a $2B leader in lifting solutions with regional sales and support offices serving customers in 120 countries through over 470 company and distribution channel partners. In addition, responsibilities include Investor Relations - advancing and maintaining a strong set of relationships with the investment community, including sell-side and buy-side analysts and portfolio managers. Key end markets include commercial & residential construction, infrastructure, power & utilities, industrial and petrochemical. Manitowoc\'s portfolio includes Aspen Equipment, Grove, Manitowoc, MGX Equipment Services, National Crane, Potain, and Shuttlelift brand names.Business Transformation l Marketing Strategy l Increasing Market Share l New Product Innovation l Business Development l Brand Management l Marketing Communications l Advertising, Merchandising & PR l CRM l Marketing Incentives l Product Launch, Distribution, Pricing l Profit Enhancement l Market Research l Sales Training l Strategy Deployment l Lean Manufacturing l Investor Relations l Media Relations l Investor Relations l Cranes l Machinery l Construction

Education

• University of Detroit Mercy

  Master of Business Administration (MBA), Management

• UCLA

  Bachelor of Arts (BA), Economics, Japanese Language

Skills

• Market Planning
• Channel Partners
• Construction
• Product Planning
• Advertising
• International Sales
• Sales Operations
• Pricing Strategy
• B2b
• Automotive
• Pricing
• International Business
• P&L Management
• Coaching
• Event Management
• Strategic Partnerships
• Competitive Analysis
• Channel Management
• B2c Marketing
• Strategic Planning
• Integrated Marketing
• Product Marketing
• Social Media Marketing
• Team Building
• Management
• New Business Development
• Budgets
• Marketing Communications
• Team Leadership
• Product Management
• Automobile
• Business Strategy
• Strategy Development
• B2c
• Marketing Strategy
• Marketing Research
• Industrials
• Product Strategy
• Marketing Management
• Market Analysis