Iona Buffum
Social Media & Digital Specialist
- Role
- Social Media and Digital Specialist at Gentle Giant Moving Company
- Location
- Kingston, RI, US
- LinkedIn followers
- 500 followers
About Iona Buffum
As a fourth-year international student pursuing International Business Management at Heriot-Watt University in Edinburgh, I\'ve cultivated a strong foundation in marketing strategies and tactics. Leveraging my solid background in customer service, I\'ve not only provided excellent customer experiences but also gained insights into consumer behavior and preferences.Thriving in high-demand environments, I\'ve honed my skills in managing dynamic situations while upholding professionalism and organizational standards. These experiences have equipped me with a keen understanding of customer-centric approaches essential for effective marketing campaigns.My international exposures have further enriched my industry knowledge and enhanced my ability to navigate diverse market landscapes. From conducting market research to developing strategic marketing plans, I\'ve actively contributed to initiatives aimed at driving brand visibility and market expansion.As I prepare to embark on an MSc in Marketing at the University of Edinburgh, I am eager to delve deeper into the realm of brand management and marketing analytics. My goal is to leverage my academic insights and practical experiences to spearhead innovative marketing initiatives that resonate with target audiences and foster organizational growth.
Experience
Social Media and Digital Specialist
Sep 2025 — Present · Boston, MA, US
Education
University of Edinburgh Business School
Master’s of Science, Marketing
Edinburgh Business School, Heriot-Watt University
MA, International Business Management
South Kingstown High School
High School Diploma
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