Iona Burton
Business Analyst @In The Style
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WORK HISTORY
Business Analyst @In The Style
Project Marketplace – Strategic Growth LeadObjective: Evaluated strategic growth opportunities for the brand, developed a robust business case with financial modelling, created a comprehensive execution plan, and led end-to-end project delivery with cross-functional engagement.Key Achievements-Launched 12 new marketplace channels within 4 months, accelerating brand reach and revenue potential-Built and led a trading department from scratch, achieving results without external onboarding support-Researched UK womenswear non-stock and dropship models to support the shift to a branded marketplace approach-Identified high-potential platforms and brand partners to drive incremental growth opportunities-Led platform negotiations and stakeholder engagement to build out detailed P&L forecasts for executive approval-Owned project timelines, risk management, and mitigation strategies to ensure timely, successful execution-Facilitated QA handover by translating business needs into Gherkin-based test scenarios-Led regular stakeholder and cross-functional team meetings to maintain momentum and ensure alignment-Acted as the primary liaison with external partners, building strong commercial relationships to drive agile trading decisions and maximise margin-Created tailored brand pitch decks and negotiation strategies to drive new business-Secured a lead fashion partnership with a major UK high street retailer, supported by national advertising and in-store promotion.
EDUCATION
The Manchester Metropolitan University
Bachelor’s Degree, Fashion Buying & Merchandising
ABOUT IONA BURTON
Business Analyst | Change Analyst | Project Management | Success & On-Boarding Manager
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