Io Florou
Growth Marketing Manager @Yousign
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WORK HISTORY
Growth Marketing Manager @Yousign
Plan and execute targeted campaigns across paid channels to drive new customer acquisition (particularly Google Ads, Bing Ads, Display ads, Youtube)- Build and execute a robust testing and optimization framework to improve main KPIs regularly (number of signups, Cost of Signups, Free to paid conversion, MRR & CAC)- Improve the conversion of marketing assets including the landing pages and website - Propose new marketing channels in order to diversify traffic - Report on actions and propose data informed optimizations - Collaborate with Product marketing, Product, Business Operations and Design to implement and measure strategies
EDUCATION
KEDGE Business School
MSc, Digital Marketing and Sales
Universidade do Porto
Bachelor's degree, Communication and Journalism
National & Kapodistrian University of Athens
Bachelor's degree, Communication and Media Studies
ABOUT IO FLOROU
Motivated Digital Marketing Consultant with a strong background in Communication studies.…
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