Ioanna Protopapadaki
Senior Retention Manager | CRM and Lifecycle Marketing
- Role
- Senior Retention Manager at Boll & Branch
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ioanna Protopapadaki
Lifecycle and CRM work centered on retention, CLV growth, and multi channel engagement. Experience includes building award winning loyalty programs, scaling email, SMS, and RCS channels, and driving measurable lifts through experimentation, segmentation, and behavioral insights.An academic background in business analytics and engineering supports a data first approach to customer journeys, activation, and long term value. Merit scholarship recipient, top 10% MS in Business Analytics honors, and top 5% engineering graduate.
Experience
Senior Retention Manager
Mar 2026 — Present · NY, US
Education
University of Patras
Integrated Master’s, Civil Engineering
2015 — 2020
HEC Paris
Summer School, Statistics and Business Analytics
2019 — 2019
Fordham Gabelli School of Business
Master of Science - MS, Business Analytics
The London School of Economics and Political Science (LSE)
Summer School, Strategic Management
2018 — 2018
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