Ioanna Kircos
Digital Sales Specialist @Iren Luce Gas E Servizi
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WORK HISTORY
Digital Sales Specialist @Iren Luce Gas E Servizi
Genova, IT
Currently in charge of the performance of the 3 main digital sales channels on irenlucegas.it B2C website: Online sales funnel mainly focused on power and gas Online chat (chat bot technology and human operation) Lead generation landing pagesAdditional activities- Updating website, ensuring commodity and extra commodity listings and prices are accurate and up-to-date, focusing on CRO and SEO goals - Adobe AEM - Analyzing website performance, traffic patterns, conversion rates and digital sales data to identify opportunities for improvement, delivering periodic reports - GA4 / Excel / CRM - Constant optimization of online sales funnel aimed at enhancing UX, improving website usability and boosting conversion- Supervising Google Ads and Microsoft Ads campaigns performance; constant collaboration with digital marketing team and communication agencies; control of online competition in order to protect Iren brand identity
ABOUT IOANNA KIRCOS
Curious and creative mind with a data driven approach to everyday tasks, due to my…
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