Bill Moran

About Bill Moran

I am a digital marketing, merchandising and technical e-Commerce executive with 20+ years leading high-performing teams to exceed revenue and profitability targets. I have a proven record of transformative success scaling early-stage and maturing Direct-to-Consumer eCommerce businesses, specializing in mission-driven and healthy lifestyle brands. I have a demonstrated ability to thrive within varied corporate life stages, from start-up to large multinational organizations. I am an enthusiastic and authentic servant leader espousing collaboration, mentorship, empowerment, compassion, respect, and courageous communication.AREAS OF EXPERTISEExecutive Functions- Strategic Planning- P&L Ownership- Financial Planning, Budgeting, and Forecasting- Team leader- Cross functional leadership- Vendor managementCustomer Acquisition, Retention & Winback Tactics- Email Lifecycle Marketing- SEO- Paid Search - Paid Social- Content Marketing- Affiliate marketing- Influencer Marketing- Conversion optimization- Customer Care Management- Merchandising- LTVMarketplaces- Amazon Seller Central & Vendor Central (including Ads)- Digital support for key retail accounts including Whole Foods, Kroger, Target, Kohl\'s, Macy\'s, Dick\'s, Earth Fare and Fresh Thymee-Commerce Platforms- Product Management: Shopify, Salesforce CommerceCloud & WooCommerce- Re-platforming & Feature/Functionality Roadmap & Execution- 3rd party integrations, including OMS, Warehouse, Financials- Process Development- Project ManagementAnalysis- Analytics & Reporting- Merchandise forensics- Marketing Analytics- Web Analytics

Experience

1. Director of Digital Marketing & Ecommerce

   Wishgarden Herbs

   Mar 2021 — Present · Boulder, CO, US

   Woman-owned & family run since 1979, WishGarden is restoring herbalism\'s rightful place in modern healthcare by making effective herbal remedies for the whole family. Areas of Responsibility: I am responsible for the eCommerce P&L, which includes our DTC website and Amazon business. I also lead our Customer Service & Fulfillment teams, who are responsible for serving our DTC customers, Distributors, Wholesale accounts and Practitioner accounts.

Education

• George Mason University

  BA, Communication

  1991 — 1995

Skills

• Web Marketing
• Project Management
• Copywriting
• Web Design
• Affiliate Marketing
• Retargeting
• Drop Ship
• Leadership
• Department Budgeting
• Internet Entrepreneur
• Ppc
• Online Marketing
• Email Marketing
• Omniture
• Online Lead Generation
• Social Media
• Mobile Marketing
• Strategy
• E-Commerce
• Cross-Functional Coordination
• Agency Relationship Management
• Management
• SEO
• Database Marketing
• Marketing
• Cross Channel Marketing
• E-Commerce Platform Migrations
• Strategic Planning
• Sem
• Multi-Channel Marketing
• Business Development
• Digital Marketing
• Team Leadership
• Direct Marketing
• B2c Marketing
• Advertising
• B2b2c
• Social Media Marketing
• Online Advertising
• Lead Generation