Inteshabul H.
Business Analyst | CRO & Search Optimization | SEO | SQL | Python | Power BI | Web Analytics | adidas
- Role
- Assistant Manager Consumer Experience (Eu Markets) at adidas
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Inteshabul H.
I’m a Business Analyst and Digital Optimization Specialist with 6+ years of experience…
Experience
Assistant Manager Consumer Experience (Eu Markets)
Jul 2023 — Present · Gurugram, IN
Supporting onsite optimization across 19 EU markets by analyzing search behavior, identifying conversion opportunities, and enabling data-driven improvements in product discovery.Analyzed onsite search performance to identify gaps, opportunities, and behavioral trends across categories, markets, and product types.Optimized Search that contributed to a €1M+ annual revenue uplift.Supported A/B testing and personalization by providing data-backed hypotheses and behavioral segmentation to optimize CTR, CVR, and RPV.Reduced null search results to <1% by continuously tracking underperforming queries and collaborating on SRP tuning.Identified ongoing and emerging search trends, helping content and tagging teams surface the right products at the right time.Built and maintained Power BI dashboards to visualize search trends, funnel performance, and campaign effectiveness.Used Amplitude to analyze mobile app search behavior and recommend weekly improvements aligned with web learnings.Partnered with analytics and category teams to prioritize high-impact optimizations across upper funnel.
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