Dennis de Roos
Interim Head of Commercial @Omaya Yachts
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WORK HISTORY
Interim Head of Commercial @Omaya Yachts
BG
Leading the commercial development of OMAYA Yachts, a new premium power catamaran brand entering the global luxury yacht market. Responsible for creating the commercial strategy, defining brand identity, and establishing internal sales and marketing processes. I developed a global dealer network, created a sales pipeline, and supported the launch of the OMAYA 50 at major international boat shows.
EDUCATION
Johnson & Wales University
MSc, International Management
SKILLS
ABOUT DENNIS DE ROOS
I am an Interim Commercial Director with 25+ years’ experience leading growth, turnaround, and international expansion across the marine, automotive, mobility, and wider manufacturing sectors. I help ambitious businesses scale by defining the right commercial strategy, route-to-market model, distributor/dealer architecture, pricing approach, CRM systems, and execution discipline needed to accelerate sustainable revenue growth.Throughout my career with brands such as Fairline Yachts, Morgan Motor Company, Arksen, Zeelander, Van den Hoven, OMAYA Yachts and others, I have built and led high-performance commercial organisations, expanded global dealer and partner networks, strengthened brand positioning, and delivered meaningful top-line impact. My work frequently sits at the intersection of strategy, operations, leadership, and change, helping owners, boards, and private equity stakeholders navigate complex growth and transformation challenges.I specialise in:• Interim Commercial Director & leadership assignments• Commercial strategy & business transformation• International market expansion• Dealer / distributor development• Sales performance improvement• Route-to-market optimisation• Turnaround & restructuring• CRM development and commercial systems• Board advisory & stakeholder managementI bring a pragmatic, hands-on, commercially driven approach, combining strategic clarity with executional focus. My goal in every engagement is simple: build stronger commercial engines, create scalable growth, and deliver measurable results, while maintaining trust, transparency, and strong professional relationships.If you’re a shipyard, manufacturing business, scale-up, PE-backed company, or established brand looking to strengthen your commercial performance or prepare for the next phase of growth, I’m always open to a conversation.
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