Neil Hopkins

WORK HISTORY

EDUCATION

SKILLS

ABOUT NEIL HOPKINS

I help organisations create the clarity, confidence and consistency necessary to tell impactful stories, thanks to over 20 years in communications strategy and on-the-ground delivery. Highly collaborative and a natural relationship builder, I can draw on multiple skillsets including national PR/media relationship building; stakeholder/partner engagement; crisis response/recovery; internal communications; Executive communications; and strategic, empathetic, team leadership. My work has shaped organisational voices; delivered 40% performance improvements; and reached 20M+ audiences. I’ve wisely invested £300k+ budgets; secured multiple industry award wins; and delivered complex multi-partner communication agendas. Bringing energy, passion and boundless positivity to all elements of communications strategy and delivery, I love what I do - and it shows.A few key achievements from the past two decades: Campaigning to create cultural changeDirected and delivered 50+ projects resulting in a 40% performance improvement for a major NHS Acute Trust Global creative impactAchieved over 20million views and multiple international awards for a fully integrated road safety communications campaign - Embrace Life. Several people told me it saved their lives and it’s still being taught on social marketing courses after 16 years Focused crisis communications leadershipDirected extensive, sensitive, and strategic multi-channel, multi-stakeholder communications in the aftermath and recovery from the 2015 Shoreham Airshow Tragedy Board level influenceMember of, or advisor to, Board and Senior Leadership teams in high profile public sector and healthcare environments Brand building, award-winning, resultsResearched, submitted and won eight key industry awards between 2021 and 2023 for England’s largest supplier of temporary bank staff to the NHS Award-winning empathetic leadership ‘Role Model of the Year’ given by Adur & Worthing Councils’ Communications TeamI write about a lot of different subjects. These can range from marketing theory to behaviour change, recruitment to consumer loyalty, AI to social media or what the art of conversation can unlock. I share interesting tenders to help my network grow and curate the Secret Social Marketers Group to explore behaviour change research, practice and projects.If you\'ve got a communications challenge you need solving, let\'s talk. I\'m available for interim, contract or, for the right employer, permanent positions.