Andrew Anderson

Role: Founder and Consultant at Anderson Research
Location: Melbourne Beach, FL, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Andrew Anderson

I am highly effective in consumer insights, with experience delivering results in the…

Experience

Founder and Consultant
Anderson Research
Feb 2017 — Present
Established the business, helping companies to expand market share and enter new verticals. Collects consumer insights aligned with unique customer needs. Increased revenue by 200% YOY, establishing relationships with clients from start-ups to Fortune 500 enterprise corporations. Partnered with national advertising agencies to execute research projects for McDonald’s, Kay Jewelers, Chuck E. Cheese, Jet’s Pizza, Spirit Airlines, and the Florida Chamber of Commerce. Collaborated with a team to design and deploy a global multi-market consumer segmentation project for Harley-Davidson, building online surveys to measure consumer sentiment relating to electric motorcycles in four countries. Developed a dashboard reporting tool in Tableau and Alteryx. Provided insights to grow awareness and consideration for the employer brand of Cox Enterprises and its subsidiaries. Coordinated a brand assessment of a health and beauty brand for potential acquisition by a private equity firm. ABOUT ANDERSON RESEARCH Anderson Research is a consumer intelligence agency that collects feedback in order to support informed strategic decision-making by corporate clients in the Retail and Technology industries. Visit us at: andersonresearch.co

Education

Palm Beach Atlantic University
B.A., English Language and Literature

Skills

Strategic Insights
Cross-Functional Team Leadership
Marketing Research
Confirmit
Consumer Behaviour
Market Analysis
Management
Sample Management
Survey Design
Ad Hoc Reporting
Data Analysis
Leadership
Consumer Insight
Sample Preparation
Quantitative Research
Consumer Insight Generation
Problem Solving
Presentation Design
Survey Methodology
Strategy
Competitive Analysis
Focus Groups
Qualitative Research
Marketing Strategy
Marketing
Survey Research
Conjoint Analysis
Segmentation
Primary Research
Analysis
Project Management
Advertising Research
Sawtooth
Online Survey Design
Team Management
Microsoft Office
Spss
Market Research
Strategic Planning
Questionnaire Design

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