Brandon Zepeda

Curiously Seeking Opportunities to Innovate

Role
Principal Design Strategist at Highmark Health
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Brandon Zepeda

Professional Objective: Explore and frame problems such that products and services are designed useful, usable, and desirable-I have a technical background with a degree in engineering and several years of performing a variety of different engineering functions for a huge company. These experiences have given me a sense for how products are developed and how big business works. As a design engineer, I realized my strong desires to move upstream in the product development lifecycle, as I was always pushing to get closer to the customer. I have a need to explore and frame problems, as well as see the big picture. I am cross-trained in design and business through my graduate degree in innovation. I have taken a keen liking to exploratory and qualitative user research and am confident in my ability to analyze, and synthesis data. I ask good questions and very much enjoy interacting with people. Currently I am engaged in opportunities that put my experience and skills to use to impact wellness and change healthcare.

Experience

  1. Principal Design Strategist

    Highmark Health

    Oct 2022 — Present · Pittsburgh, PA, US

Education

  • Brigham Young University

    Bachelor of Science (BS), Mechanical Engineering

    2006 — 2013

  • Carnegie Mellon University - Integrated Innovation Institute

    Master of Integrated Innovation for Products and Services, Design Thinking, Product and Service Design

    2016 — 2017

Skills

  • Contextual Inquiry
  • Pro Engineer
  • User Research
  • Matlab
  • Persona
  • Nx 6
  • Product Design
  • Interviewing
  • Microsoft Office
  • Customer Journey Mapping
  • Html
  • C++
  • Cluster Analysis
  • Internet of Things
  • Spss
  • Simulink
  • Factor Analysis
  • Autodesk Inventor
  • Product Development
  • Usability Testing
  • Stateflow
  • User-Centered Design

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Brandon Zepeda — Principal Design Strategist at Highmark Health in Pittsburgh, PA, US | Unifers