Inna Shamis Lapin

About Inna Shamis Lapin

Inna Shamis Lapin is a seasoned communications expert and entrepreneur with nearly 30 years of experience in public relations, marketing, brand development, and client management. She has worked with globally recognized brands across the fashion, beauty, hospitality, and entertainment industries.While her roots are in consumer and professional services, in recent years she has expanded her focus to include political, tolerance, and diversity advocacy—demonstrating her adaptability, evolving expertise, and commitment to driving meaningful change.Her multifaceted career reflects a deep passion for innovation in communications and a steadfast dedication to empowering both brands and individuals-Capabilities include: Media Relations, Marketing Communications, Brand Positioning, Message Development & Branding, Celebrity Placement/Seeding, New Business Development, Online/Offline Strategic Planning & Promotions, Digital PR, Logo & Graphic Design, Web Design, Press Release & Copywriting, Internet/Social Media Marketing, Field & Event Marketing, Project Management

Experience

1. CEO Founder

   Avantgarde Communications Group

   Jan 2005 — Present · Boca Raton, FL, US

   AvantGarde Communications Group delivers expertise in PR, brand development and creative solutions. Whether you are looking to define an image for your brand or want to spread the word about who you are and what you do, we can help. Much like a first-class couture designer, the agency tailors programs based on client\'s needs, objectives and more! Innovative Ideas. Sharp execution. Powerful results.

Education

• Monmouth University

  BA, Communications (PR/Journalism & TV/Radio)

  1994 — 1997

Skills

• Food & Beverage
• Brand Development
• Professional Services
• Publicity
• Celebrity
• Social Networking
• Brand Awareness
• Social Media Measurement
• Public Relations
• Internal Communications
• Media Relations
• Consumer Products
• Editorial
• Brand Management
• Leadership
• Content Strategy
• B2b Marketing
• Social Media Marketing
• Content Marketing
• Entertainment
• Corporate Communications
• Marketing Communications
• Facebook
• Online Marketing
• Content Development
• Web Content
• Marketing Management
• Email Marketing
• Publishing
• Marketing
• Beauty
• Content Management
• Strategic Communications
• Copywriting
• Digital Marketing
• Web Design
• Social Marketing
• Beauty Industry
• Press Releases
• Digital Media