Inna Kurbatsky

About Inna Kurbatsky

Digital Marketing Technology Leader & Product Owner delivering substantial revenue generation and growth for Fortune 500 companies and start-ups. Proven history of customer acquisition and retention through integrated marketing programs. I Leverage multiple digital platforms to capture insights, drive demand, brand awareness, and engage customers. Frequently called upon to connect disparate marketing technology platforms to deliver Omni channel strategy and business results. Routinely develop strategic plans & roadmaps that exceed projected goals. Specialties: Leadership Strategy Product Owner Insights Digital Marketing Technology Omni Channel e-commerce Integrated Marketing CRM Marketing Automation Web Analytics & Reporting SEO PPC Remarketing/Retargeting Email Social Media User Research Mobile Strategic Planning Brand Management PR Direct Mail Events B2C B2B B2B2CCompetent with SFMC (Exact Target), Pardot Salesforce CRM, Eloqua, Marketo, Adobe Experience Manager, Google Analytics 4, Magento, SurveyGizmo, SnapApp, Optimizely, Jira, ConfluenceI can help you:Optimize your customer acquisition process by:• Planning, executing & analyzing integrated marketing campaigns across all customer touch points including digital channels, direct mail, outdoor, broadcast, and telesales or customer service • Creating and distributing content through channels including: website, social media, blogs, video, and podcast to communicate your message• Developing & executing innovative digital advertising customer acquisition strategies • Ensuring that optimal tracking, and reporting systems are in place to effectively measure campaign ROI • Managing all creative, media, or search agency relationshipsRefine your CRM efforts by:• Developing customer segmentation methodology• Implementing marketing automations solutions that tie into your CRM• Managing your email vendor relationship and executing innovative email marketing campaigns• Develop offer-matrix and execute real-time tests, so your incentives work harder for you• Coordinate usability or customer focus groups to test- Website improvements - Offer tests - Messaging Complement your online strategies with traditional marketing activities: • Develop marketing collateral for tradeshows & other venues.• Run eventsTackle research projects

Experience

1. AVP Product Owner Global Insights Chubb Studio

   安達

   Jan 2017 — Present

   Set product vision and lead the delivery of Chubb Studio global digital business insights product capabilities. Define roadmaps and product capabilities and features for end-to-end insights data aggregation, transformation & visualization. Manage product backlog and delivery plans using Agile framework by managing a global delivery team.

Education

• University at Buffalo

  Bachelor of Science - BS, Business Administration and Management, General

Skills

• Digital Marketing
• Email Marketing
• Social Media Marketing
• Customer Acquisition
• Lead Generation
• Analytics
• Marketing Strategy
• Sem
• Marketing
• Integrated Marketing
• Digital Strategy
• Social Media
• Crm
• Web Analytics
• SEO
• Online Advertising
• Google Analytics
• Marketing Automation
• Marketing Communications
• B2b
• B2b Marketing
• Ppc
• Brand Development
• Direct Marketing
• Management
• Direct Mail
• Customer Engagement
• Creative Problem Solving
• Strategic Public Relations Planning
• Survey Development
• Audience Segmentation
• Roi Analysis
• Personal Branding
• B2b2c
• Digital Media
• Strategy
• Leadership
• E-Commerce
• User Experience
• Product Management