Inna Stone

About Inna Stone

Marketing professional with expertise in CRM strategy, planning, implementation…

Experience

1. Sr Crm Strategic Analyst

   Team One

   Dec 2014 — Present · Playa Vista, CA, US

   Develop & implement integrated CRM campaigns. Analyze program performance, including campaign metrics, sales & ROI, performance by segments & channels, & testing results. Draw insights to guide future planning. Create campaign analysis decks, present to clients. Establish & implement email best practices, and cadence. Collaborated with stakeholders in managing an omnichannel CRM campaign integrating segmentation and personalization into email, social, postal & digital. Increased data segmentation, fine-tuning audiences & targeting. Co-developed successful tiered loyalty ongoing program and nurturing program.

Education

• University of Southern California

  Bachelor of Arts (BA), International Economic Relations

  1984 — 1988

Skills

• Data Profiling
• Digital Marketing
• Email Marketing
• Customer Relationship Management (Crm)
• B2c Marketing
• Mailing List Management
• Crm
• Media Planning
• Direct Mail
• Customer Insight
• Digital Strategy
• Marketing Strategy
• Audience Segmentation
• Advertising
• Crm Analytics
• Data Analysis
• Segmentation
• Online Advertising
• Marketing Communications
• Data Processing
• Multi-Channel Marketing
• Mailing List Brokerage
• Russian
• Marketing
• Media Buying
• Target Segmentation
• B2b Marketing Strategy
• Digital Media
• B2b
• Direct Marketing
• Data Modeling
• Customer Segmentation Strategy
• Crm Integration
• Social Retargeting
• Integrated Marketing
• Data Segmentation
• Business-to-Business (B2b)
• Strategic Planning