Inken P.

Strategic Marketing Manager Strategic Marketing Business Partner @Tüv Süd

Munich, DE

At TÜV SÜD, I drive the strategic development of marketing for complex B2B environments in technology-driven industries. My role focuses on translating market insights into actionable strategies that strengthen positioning, differentiation, and customer relevance across global markets.Key strategic responsibilities include: Strategy development: Creating brand and product marketing strategies based on market, competitor, and target group analyses – with clear value propositions tailored to specific B2B segments Campaign steering: Managing end-to-end campaigns that translate strategic goals into measurable results – including planning, managing, and data-driven optimization across all relevant channels Content & digital strategy: Developing and implementing cross-channel content strategies and digital marketing approaches aligned with brand positioning Stakeholder alignment: Acting as a strategic partner to sales, product management, and internal business units to ensure integrated and goal-oriented marketing activities Innovation & trend scouting: Identifying relevant marketing innovations and applying them to strengthen strategy, user experience, and customer loyalty Leadership & enablement: Providing strategic direction and technical leadership to the campaign team and guiding cross-functional project work

Albert-Ludwigs-Universität Freiburg im Breisgau

Pre-diploma

Deutsch-Französisches Gymnasium Freiburg

Deutsch-Französisches Abitur

Ruprecht-Karls-Universität Heidelberg

Diploma