Iñigo Sáenz Maestre
Deputy Head of Media Relations @H&M Group
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WORK HISTORY
Deputy Head of Media Relations @H&M Group
In my role as Deputy Head of Media Relations I contribute to build the perception of the H&M group through proactive and reactive media relations tasks. I support the Head of Media Relations in the operational responsibility for the day-to-day work of the group’s press officers handling incoming media requests in accordance with our values, standards, policies and procedures. My responsibilities include: Press duty planning for the press officers in the Media Relations team. Execution of reactive and proactive media relations, especially in business critical media enquiries. Monitoring and managing reputational issues and crises. Development and implementation of media strategies and communications assets: Press releases, media messages, statements and comments, interviews, meet and greets. 🤝 Maintain and build the company’s network within key media and opinion formers. Be a spokesperson for the H&M Group. Also, train and support the company\'s global spokespeople. Provide counsel and support on media related issues within the company, including H&M functions and portfolio brands.
EDUCATION
Fordham University
Fordham Global Gateway Program, Marketing and PR
EHU
Licentiate degree, Public Relations, Advertising and Communications
Universitat Autònoma de Barcelona
Master of PR and Communications Management, PR and Communications
SKILLS
ABOUT IÑIGO SÁENZ MAESTRE
As a seasoned media relations professional at H&M Group since 2016, I specialize in building trust and reputation through strong, strategic relationships with journalists and media outlets. Acting as a company spokesperson, I thrive on connecting with key media to shape narratives that reflect our brand values and vision.Every day starts with a coffee and a scan of the headlines—then it\'s full speed ahead supporting our talented team of Press Officers. From crafting press releases and media statements to preparing spokespeople for interviews and managing crisis communications when they arise, I ensure our messaging is clear, consistent, and impactful.Beyond daily media engagement, I advise colleagues across the H&M Group on media strategy, provide spokesperson training, and support internal communications initiatives. My journey within communications began in Barcelona in 2007, during the iconic Roberto Cavalli for H&M launch, where I learned the power of aligning communications closely with business goals.Over the years, I’ve developed a deep expertise in corporate and sustainability communications, but my true passion lies in media relations—where storytelling meets strategy in the fast-paced world of fashion and design.
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