Ingrid Pinheiro

About Ingrid Pinheiro

Passionate and strategic marketing executive focused on yielding results through integrated marketing. CORE STRENGTHS: •Successful track record developing global integrated campaigns (focused on awareness and demand generation KPIs) for a wide variety of audiences factoring in different target company sizes (Enterprise, Mid Market, and SMB), verticals/industries (Financial Services, Travel, Retail, Manufacturing, Gaming, etc), job functions and titles (from C-level to managers). •Have designed and implemented effective marketing to sales lead funnel strategy and management including processes and KPI goals (inquiries, MQLs, SQLs, Opportunities closed) for revenue-generating results leveraging a variety of tools and technology (i.e. Marketo, Salesforce). •Extensive experience working with senior leadership including C-Suite. •Driven by performance metrics aligned to goals as well as closed-loop feedback from stakeholder teams (i.e. Sales). •Strong business acumen with proven leadership as a people manager. •Have proven track record working with teams both in marketing and outside of marketing (i.e. Sales, Product, Engineering, and Customer Success) to drive results. •Strong communication skills with the ability to work independently or cross functionally to resolve issues quickly and effectively. •Experience with marketing – cloud-based SaaS solutions, Security (AV) Products, Networking Products. •Experience with various pricing models including subscription-based solution selling. •Have developed customer-centric programs focused on advocacy, beta/trial feedback and reference programs. •Excellent capacity to work in and understand diverse cultures; well traveled, and multi-lingual with fluency in English, Portuguese, and Polish/ Understanding of Czech. Specialties: Integrated Marketing Campaigns Cross-Functional Planning & Execution Go-to-Market Strategy Development Product | Program| Company Launches Collaboration with Senior Leadership (C-Suite) Demand Generation Customer Marketing Channel Marketing Marketing Communications Program Management Event Marketing International Marketing

Experience

1. Director, Campaigns and Integrated Marketing

   Uniphore

   Jul 2023 — Present · Palo Alto, CA, US

Education

• Georgetown University

  BSFS (Bachelor of Science in International Relations), Foreign Service

  1992 — 1996