Ingrid Erickson
- Role
- SVP, Global Catalog Development & Marketing at Warner Music Group
- Location
- Los Angeles County, CA, US
- LinkedIn followers
- 500 followers
About Ingrid Erickson
Accomplished music industry executive with 15+ years of experience leading…
Experience
SVP, Global Catalog Development & Marketing
Aug 2020 — Present
Lead the formation of new “shallow catalog” division to develop and execute successful marketing strategy.\\\\n•Build and manage a team of 5 members in the US and UK, overseeing global catalog marketing campaigns for WMG’s US/UK frontline labels and off roster artists.\\\\n•Spearhead campaigns for approximately 100 renowned rock, alternative and metal artists including Coldplay, Twenty One Pilots, Gorillaz, Tom Petty, Slipknot and Nickelback.\\\\n•Collaborate with frontline labels, A&R and artist teams to identify new product, marketing and storytelling opportunities for music releases, anniversaries, tours and cultural events to increase revenue and engagement as well as grow overall audience.\\\\n•Define and implement KPIs, business processes and budgets utilizing data-backed analysis to drive revenue and engagement.\\\\n•Provide leadership and communication to global catalog and frontline executives and artist management, ensuring alignment on goals, strategies and results.\\\\n•Winner of 2022 Music Ally 60 Best Marketing Campaigns for Coldplay.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Skills
- Social Media Marketing
- Content Strategy
- Digital Marketing
- Online Marketing
- Product Management
- Advertising
- Digital Media
- New Media
- Mobile Devices
- Marketing Strategy
- Online Advertising
- Digital Strategy
- Television
- Social Media
- E-Commerce
- Marketing
- Entertainment
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