Ingrid Hiort
Senior Product @STRATO
Signup · Get unlimited contacts
WORK HISTORY
Senior Product @STRATO
Berlin, DE
Own product vision and roadmap for webshop frontend; lead CRO, UXR, and UX teams to continuously optimize buyer journeys.* Increased conversion rate by 14% in 2025 through personalization, CRO, and multivariate testing.* Partnered with Engineering to roll out a scalable global e-commerce platform with zero downtime migrations.* Championed WCAG 2.2 accessibility standards, ensuring inclusivity and regulatory compliance.* Acted as OKR Master, aligning product, design, and engineering teams around measurable outcomes.
EDUCATION
Universidad del Valle de México
Bachelor of Business Administration (B.B.A.)
Instituto Tecnológico y de Estudios Superiores de Monterrey
Post Graduate Degree
Miami Dade College
Associate of Arts (A.A.)
SKILLS
ABOUT INGRID HIORT
I am a results-driven Product & Operations Leader with 20+ years of experience driving core experiences, buyer journeys, and scalable SaaS/e-commerce platforms across B2B and B2C digital markets.With a proven track record in conversion optimization, experimentation, global launches, and customer experience innovation, I specialize in turning complex challenges into intuitive, measurable, and scalable solutions.Highlights include:* Increasing conversion by 14% in 2025 through CRO, personalization, and multivariate testing.* Defining and executing product visions and roadmaps that supported multi-market e-commerce migrations with zero downtime.* Leading cross-functional teams of 50+ across Product, UX, CRO, and Engineering to deliver impactful buyer experiences.* Consolidating 7 different customer support systems into one unified platform, streamlining client interactions and scalability.* Driving global expansion with localized content strategies across 27 languages in less than 6 weeks per market.I thrive on data-driven product strategy, buyer journey optimization, and experimentation frameworks, building agile, customer-focused organizations that deliver measurable business outcomes.Open to Head of Product, VP Product, and Director of Product roles where I can lead strategy, innovation, and execution to scale customer-centric growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.