Ingrid Dodd

About Ingrid Dodd

Visionary Extraordinaire | 50+ Lifestyle Influencer | Producer & Host of Rebranding Menopause Podcast | Digital Marketing & Brand StrategistI’m not just part of the conversation — I’m shaping it.As a 50+ influencer, producer, and digital storyteller, I bring decades of experience in luxury branding and media to a new frontier: empowering women to own their narrative, amplify their visibility, and reinvent midlife on their terms.As the Host and Executive Producer of the award-winning Rebranding Menopause Podcast, I lead honest, unfiltered discussions around perimenopause, wellness, beauty, and reinvention — building a global community of women who are redefining what it means to thrive after 50.Before stepping into the spotlight, I spent years behind it — crafting stories, producing large-scale events, and driving campaigns for global brands in fashion, film, sports, and luxury markets. That foundation in public relations and digital marketing gave me the lens I use today: storytelling with strategy, influence with purpose, and visibility that moves culture forward.Now, my work merges influence, innovation, and impact — creating digital campaigns, branded partnerships, and podcast content that inspire confidence, curiosity, and change.Core Strengths: Luxury Markets Content Creation. Social Media Influencer Partnerships · Digital Marketing · Brand Strategy · Podcast Hosting & Production · Women’s Wellness Advocacy · Luxury & Lifestyle Campaigns · Event Production · Public Relations Leadership

Experience

1. Director of Marketing and Business Development

   Optyx New York

   Jun 2017 — Present · US

   PR & Marketing Specialist (Luxury Brands)**Multiple locations, from New York City to East Hampton.Began the journey with OPTYX in PR & Marketing with a modest six locations. In just a short span of time, we have seen exponential growth, expanding to 13 locations by 2023. We continue to thrive in the luxury brand market, and are always elevating our brand presence.Expert in the following:1.**Marketing & Advertising Strategy:** Handle all negotiations related to marketing and advertising, ensuring alignment with our brand ethos.2.**Content Creation:** Spearhead the ideation, creation, and deployment of compelling social media content, email blasts, and product branding materials.3.**Social Media Management:** Oversee all social media marketing strategies, development, and engagement. This includes platforms like Instagram, Facebook, LinkedIn, Twitter, etc.4.**Influencer Marketing:** Identify, engage, and collaborate with key influencers that align with our brand\'s values.5.**Event Management:** Take charge of all events, from conceptualization to execution, ensuring they resonate with our luxury clientele.6.**Design & Development:** Responsible for the entire lifecycle of outdoor store design and development, ensuring it complements our luxury brand identity.7.**Digital Marketing:** Handle SEO-driven blog posts, manage Google Ads campaigns, and optimize our Google Ad pages to ensure maximum visibility.8.**Sponsorship Negotiations:** Liaise with potential sponsors, negotiate terms, and execute partnerships for outside events.**Qualifications:**- Proven experience in PR, Marketing, or a related field, preferably within the luxury brand sector- Strong negotiation skills- Exceptional written and verbal communication skills- Proficient in digital marketing tools and platforms- A keen eye for design and brand aesthetics- Ability to work in a fast-paced environment and manage multiple projects.

Education

• Fashion Institute of Technology

  Associated, Fashion Merch

  1986 — 1988

• Nassau Community College

  Associate of Arts - AA, Business, Management, Marketing, and Related Support Services

  1988 — 1990

Skills

• Digital Marketing
• Relationship Marketing
• Event Management
• Hospitality
• Marketing Strategy
• Advertising
• Sports
• Marketing
• Live Events
• Marketing Communications
• Facebook
• Budgets
• Direct Mail
• Corporate Events
• Customer Service
• Team Management
• Publicity
• Social Networking
• Time Management
• Entrepreneurship
• Management
• Public Relations
• Media Relations
• Blogging
• Press Releases
• Digital Media
• Online Advertising
• Photography
• Brand Development
• New Media
• Email Marketing
• Online Marketing
• Hotels
• Video
• Music
• Trade Shows
• Sponsorship
• Film Production
• Social Media
• Sports Marketing